Great advertisng that works!

Advertising is expensive and winning awards is not enough. The Softmint brand lacked personality and sales were disappointingly slow. Advertsing was required to enrich the image of the brand.

The award winning advertising created by Doyle Dane Bernbach generated a vibrant, long lasting personality for the brand and a platform to launch new flavours. Softfruits soon followed with its own unique soft execution. The outcome was a significant growth in the brand and the category.