Multi-media approach

This ski resort information guide had an unremarkable brand image which lacked gravitas. In addition the brand lacked exposure and consequently low awareness. A multi media apporach was required to make the brand more accessible.

A new vibrant image was created along with the launch of a number of media to capitalise on its UK and French audiences. An in-resort magazine, a lunch guide and a telephone directory were all available in-resort whilst the websie and social media communicated with the UK target audience. The improvement in accessiblity significanlty increased awareness and consequently advertising revenue.