Marketing

Jean has pioneered dynamic marketing strategies, successfully creating and enhancing well known brands and companies. She advices organisations on marketing as a part of the total corporate strategy and has strong views how this fits within the organisation.

Marketing - The hub of organisational strategy

Marketing is neither a panacea nor a luxury to be turned on and off; it is one of the most essential components in creating a successful business and should be the strategic hub of any organisation.

Marketing should influence interacting divisional strategies and play a major role in directing corporate strategy. Its responsibility is to capitalise on the existing business whilst exploring new concepts and ideas such as the digital age. Businesses that do not embrace such developments quickly and effectively at board level will have problems surviving. It is not just about responding to the here and now but understanding where it may go and being at the cutting edge of new market developments.